According to State of Women-Owned Business report commissioned by American Express, women-owned businesses, with revenues over $1 million, increased 46% compared to 12% for all US business in the last decade.  Women own about 40% for the overall business in the U.S, this account to about 12.3 million businesses. On a daily basis, women on the average are starting over 1900 businesses per day.  Women are now in their ELEMENT when it comes to business, the overall number of women-owned businesses have surged 3,000% since 1972.  The reason why women businesses have increased may be due to their ability to obtain business funding. Prior to 1999, women business owners needed a male co-signer to apply for bank loans, thus limiting access to capital for the would-be female entrepreneurs.


Times have no doubt changed for the better. However, women still have a long way to go.  Women owned businesses are usually one-woman shows according to the same source. Furthermore, their ventures makes up about 8% of all employment and account for only 4.3% of total revenues. Even more troubling, is that women founders who apply for bank loans also receive about 45% less money than their male peers, according to a different study released by Biz2Credit.


Women owned businesses are still the minority and the hurdles faced by women who have embraced entrepreneurship are vast and often very different compared to those experiences encountered by their male counterparts.  For this reason, Her Element was developed, to MENTOR, INSPIRE and EMPOWER WOMEN TO REALIZE THEIR FULL POTENTIAL, be they employed, self-employed or directors.


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Cynthia Trejo was born in Bakersfield, CA and raised in El Paso, TX. She holds a Bachelor of Science Degree in Business Management and Human Resources Certification from the University of Phoenix and is a graduate from the Franchise Management Certificate Program (FMCP) from the University of Texas at El Paso.


Cynthia's expertise includes 20+ years in sales and marketing,15 years in business and over 10 years in financial services.

She is currently a Board Member with the El Paso Chapter of the Association of Latino Professionals for America (ALPFA) and Director of Women of ALPFA Program. She serves on the El Paso Chamber of Commerce’s Women in Business Conference Committee. She is the Past President of the National Association of Business Owners (NAWBO) El Paso/Las Cruces Chapter, past Advisory Board Member of the Greater El Paso Chamber of Commerce and Public Relations Committee Member with the YMCA.


She is passionate about empowering women to realize their full potential and has helped transform women’s lives with her seminars and workshops, inspiring women to become leaders in their communities, careers and in business.


Esther graduated from University of Phoenix, Santa Teresa, NM with a Bachelor in Business Management. She retired from Wells Fargo after 26 years of service in Operations and Commercial Lending at Wells Fargo. After retirement she transitioned to PeopleFund of El Paso as a Business Loan officer where she demonstrated success in managing PeopleFund for the El Paso area and all West Texas, as a sole Loan Officer. She was hailed as top performer in 2018 as Lending Champion of the Year. In 2018 and 2019 she was nominated by the Hispanic Chamber of Commerce and SBA as the “Minority Lender of the Year” and “Micro-Lender of the Year”.  


She has built a strong financial background, providing analysis of clients’ needs and offering expertise in implementing solutions with strategic alliance towards organization's goals and objectives.  She loves to provide and connect with diverse backgrounds and advise and assess individuals to success. She has two children; her daughter is a graduate from UTEP with a bachelor's degree in Criminal Justice and her son is a graduate from Texas Tech with a Bachelors in Architecture. She has been married for 38 years. They have one grandson Elijah, 4 years old.


She was a “CASA” (guardian ad litem) volunteer for foster children for over 10 years. Introduced 1MM Cups Organization to the community of El Paso and is a member of the El Paso Hispanic Chamber of Commerce and El Paso Chamber of Commerce.